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Built for people too busy working to answer the phone.

If you're up a ladder, under a sink, under a car or with a customer, you can't always answer the phone. But a missed call can quickly become a missed job.

ReplyBack was built to solve that problem. When you miss a call, ReplyBack can respond automatically, find out what the caller needs, and give you the information you need to follow it up — without interrupting the work you're already doing.

Why ReplyBack exists

Small businesses shouldn't need a call centre to stop losing enquiries.

Plumbers, electricians, garages, builders and other small businesses spend much of the working day doing the actual work.

That's exactly when a potential customer can call.

Large businesses can employ receptionists and call-centre teams. For many small businesses, that simply isn't practical.

ReplyBack was created as a simpler alternative. When a business misses a call, ReplyBack can respond to the caller, collect useful information about the enquiry and send the business a summary so they know who called and what they need.

The idea is simple: use technology to deal with the immediate response while leaving the business owner in control of the customer relationship.

Who built ReplyBack

Jamie Siddall

Founder & Developer of ReplyBack

Jamie Siddall is the founder and developer of ReplyBack, a UK software service designed to help tradespeople and small businesses respond to missed calls and turn more enquiries into conversations.

Jamie designed and developed ReplyBack from the ground up, taking it from an idea about a common small-business problem through the software, automation and integrations needed to create a working service.

His development work includes backend applications, business-process automation, system integrations, APIs, AI-powered applications and practical experimentation with local and open-source language models.

His approach is problem-first: understand what needs to happen, then use the simplest reliable technology that can do the job. AI is a tool within that process rather than the starting point.

Jamie also writes the practical guides and articles published by ReplyBack, using his experience building and developing the service to explain missed-call handling, customer enquiries, automation and related technology for UK small businesses.

How ReplyBack is built

Useful technology without making things complicated.

ReplyBack is designed around a straightforward principle: the technology should do its job quietly in the background and make life easier for the person using it.

Simple to use

You shouldn't need to understand AI, APIs or automation to benefit from them. ReplyBack is designed to handle the technology while you concentrate on your business.

Built around a real problem

ReplyBack started with a straightforward problem: good businesses miss potential customers because they cannot always answer the telephone.

Human control

Automation should help a business respond faster, not take the customer relationship away from the people running the business.

Made for UK small businesses

ReplyBack is developed around the practical needs of UK tradespeople and small service businesses rather than being a generic enterprise communications platform.

ReplyBack guides

Written by the person building the software.

The guides and articles on ReplyBack are written by Jamie Siddall. They cover the problems ReplyBack is designed to solve, including missed calls, customer response, business automation and the technology behind the service.

That means the technical and practical information on this site comes directly from the person developing and testing the product.

Read the latest ReplyBack guides →

Questions?

Talk directly to the person behind ReplyBack.

If you've got a question about ReplyBack, how it works, or whether it would suit your business, you can contact Jamie directly.

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Try ReplyBack

See what happens the next time you miss a call.

Try ReplyBack free for 14 days. No card required.

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